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Want to hear something crazy? I absolutely hate Black Friday because there is this huge amount of pressure for business owners to have sales. What people do not realize about smaller businesses like myself is the fact that we can not afford to lower our prices during these times. I initially thought of doing something specials for my loyalty members but then I felt guilty not including my entire audience. So what do I do? Go and create these three hour deals that make me cringe every time a text message is sent.
Long story short, do not let society pressure you into doing things that make you uncomfortable. Beat to the sound of your own drum!